4th International Summer School in e‑Business - eBiz2016
eBiz2016 – 4th International Summer School in e-Business
30 June – 05 July 2016 @Syros
About eBiz2016
eBiz International Summer School program is designed to introduce attenders to the world of multi-channel marketing and provide them with the advanced technical skills needed to identify, engage, and develop relationships with customers in a digital environment.
Organized by University of the Aegean, Department of Information & Communication Systems Engineering. 30/06-05/07, 2016.
We focus on
eBiz2016 is targeting the digital marketeers who want to imporve their skills and be informed for the state of the art practices. You will be able to meet professionals, willing to share their knowledge and experience.
Participants will learn how to increase their online business visibility thanks to a correct marketing strategy within the principal search engines, social networks and online advertising.
Sessions of Summer School
Web marketing essentials: Introduction to Web marketing: Display advertising, Google ads and Social media ads. Email & hands-on exercise.
Mobile marketing: Mobile marketing A-to-Z. Mobile apps. Location based marketing. Hands-on exercise: mobile marketing strategy for a brand.
Search Engine Optimization: SEO essentials for web sites. On-app search engine optimization essentials for mobile apps & app stores (ASO).
Social Media Marketing: Social media community building strategy & action. Hands-on exercise: Developing a messaging and placement plan for a brand
Digital & Social Media Channels: Landing properties compared: web sites, micro sites, blogs, mobile apps, budget, services & vendors costs, the value for money. Social media community building compared per social site.
Social media advertising: Facebook, Twitter and LinkedIn advertising. Social media case studies. Hands-on exercise: Social media advertising strategy
Participants:
The 6-day Summer School, addresses to:
* IT entrepreneurs, Business executive and Consultants
* Undergraduate and postgraduate students
* University and Technological Educational Institutes graduates and holders of Degrees
* PhD students, postdoctoral researchers and young scientists
* Key stakeholders of the public and private sectors related to e-business
who wish to enhance their theoretical background and practical skills in the field of e-Business
Facilities:
* Educational material via e-class
* Student's bag
* Welcome reception
* Coffee breaks
* Daily lunches (light meals)
Tuition Fees: (Registration is open!!!) Register Here
eBiz2016 tuition fees: 250€
University Students (From Greece): 200€
eBiz2016 tuition fees do not cover travel (to/from Syros island) and accommodation costs.
Language
Lectures will be carried out in English
Certificate
Upon completion of eBiz courses, participants will receive a Certificate of Attendance (1,5 ects credits).
Important Dates:
04/30/2016 – Deadline for early Registration
06/22/2016 - Deadline for tuition payment
06/30/2016 - Welcome to eBiz2016
The “University of the Aegean Summer Schools” are supported by the project «The University of the Aegean, the prominent and driving factor for the economic and social growth of the wide Aegean area» of the Operational Programme “Education and Lifelong Learning”, which is co-funded by European Union (European Social Fund) and National Resources.