3rd International Summer School in e‑Business - eBiz2015

SCHOOL OF SCIENCES - Department of Information and Communication Systems Engineering
3 Jul 2015 to 7 Jul 2015

Sessions of Summer School



Digital Marketing Plan - Create a digital marketing strategy, grow your online audience, increase sales and allocate marketing budget across a number of online marketing channels.



Social Media Marketing - Benefits of Social Media marketing, Create and manage online communities. Social media advertising and monitoring.




Google Adwords - Manage keyword listings, design and customize your ads, Build correct landing pages, Track your campaign results to maximize ROI.


seo-e1424978204391Search Engine Optimization- Understand how Search Engines work, Understand On-Page SEO, Implement optimization techniques and link-building strategies.





Advertising AnalyticsUnderstand the role of advertising analytics, identify metrics (KPIs) and business intelligence reports that matter.



convesion-marketing-e1424947459759Conversion Marketing - Improve sales conversion rates on websites, Use statistical methods and software to gather data about click-through and conversion rates for online ads, Provide a roadmap for improving landing pages, shopping carts and forms.