4th International Summer School in e‑Business - eBiz2016

SCHOOL OF SCIENCES - Department of Information and Communication Systems Engineering
30 Jun 2016 to 5 Jul 2016

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eBiz2016 – 4th International Summer School in e-Business

30 June – 05 July 2016 @Syros




About eBiz2016

eBiz International Summer School program is designed to introduce attenders to the world of multi-channel marketing and provide them with the advanced technical skills needed to identify, engage, and develop relationships with customers in a digital environment.

Organized by University of the Aegean, Department of Information & Communication Systems Engineering. 30/06-05/07, 2016.



We focus on

eBiz2016 is targeting the digital marketeers who want to imporve their skills and be informed for the state of the art practices. You will be able to meet professionals, willing to share their knowledge and experience.

Participants will learn how to increase their online business visibility thanks to a correct marketing strategy within the principal search engines, social networks and online advertising.



Sessions of Summer School1119785 304670489676722 2083310031 o

Web marketing essentials: Introduction to Web marketing: Display advertising, Google ads and Social media ads. Email & hands-on exercise.

Mobile marketing: Mobile marketing A-to-Z. Mobile apps. Location based marketing. Hands-on exercise: mobile marketing strategy for a brand.

Search Engine Optimization: SEO essentials for web sites.  On-app search engine optimization essentials for mobile apps & app stores (ASO).

Social Media Marketing: Social media community building strategy & action. Hands-on exercise: Developing a messaging and placement plan for a brand

Digital & Social Media Channels: Landing properties compared: web sites, micro sites, blogs, mobile apps, budget, services & vendors costs, the value for money. Social media community building compared per social site.

Social media advertising: Facebook, Twitter and LinkedIn advertising. Social media case studies. Hands-on exercise: Social media advertising strategy




The 6-day Summer School, addresses to:

IT entrepreneurs, Business executive and Consultants

* Undergraduate and postgraduate students

* University and Technological Educational Institutes graduates and holders of Degrees

* PhD students, postdoctoral researchers and young scientists

* Key stakeholders of the public and private sectors related to e-business

who wish to enhance their theoretical background and practical skills in the field of e-Business



Facilities:1091146 304672526343185 1329464050 o

* Educational material via e-class

Student's bag

Welcome reception

Coffee breaks

Daily lunches (light meals)



Tuition Fees: (Registration is open!!!)  Register Here

eBiz2016 tuition fees: 250€

University Students (From Greece): 200€

eBiz2016 tuition fees do not cover travel (to/from Syros island) and accommodation costs.




Lectures will be carried out in English



Upon completion of eBiz courses, participants will receive a Certificate of Attendance (1,5 ects credits).


Important Dates:

04/30/2016 – Deadline for early Registration

06/22/2016 - Deadline for tuition payment

06/30/2016 - Welcome to eBiz2016


 The “University of the Aegean Summer Schools” are supported by the project «The University of the Aegean, the prominent and driving factor for the economic and social growth of the wide Aegean area» of the Operational Programme “Education and Lifelong Learning”, which is co-funded by European Union (European Social Fund) and National Resources.