e‑Business - eBiz2018

SCHOOL OF SCIENCES - Department of Information and Communication Systems Engineering
9 Jul 2018 to 15 Jul 2018

eBiz2018 Theme: «The World Meets Your Startup»

Programme (9.7 – 15.7)

1st day– Monday 9 July

I have an e-dea…  (09:30-12:30, Dr. Drossos, Univ. of the Aegean @ Athens Centre, Mets, Athens)

  • Idea generation & screening
  • Idea validation
  • Building Habit-Forming e-Products: Getting Hooked…

Task: Getting ready for eBiz Design Sprint*

* eBiz Design Sprint = eBiz assignment that must be online delivered by the 5th of August

2nd day – Tuesday 10 July

Start the Start-Up: A Legal guide (09:00-12:00, P. Kontogeorgou, ICT and Data Protection Legal Expert @ Athens Centre, Mets, Athens)

  • E-business Law
  • How to manage an IP portfolio
  • Incorporate an Online Business
  • Equity financing

3rd day– Wednesday 11 July (09:00-12:00, ATCOM @ 95 Aristotelous str. Acharnai, Athens)

Educational visit

  • E-business transformation
  • Building ‘Phygital’ experiences; when digital is incorporated into a physical, brick-and-mortar entity, to create an ecosystem across the 2 worlds

4th day– Friday 13 July

(Welcome Reception, 23:00 @ Ermoupolis, Syros)

  • Light dinner

5th day– Saturday 14 July

Digital Marketing for Start-ups (09:00-12:00, Dr. Coursaris & Dr. Van Osch, MSU @ former 1st High School, Ermoupolis, Syros)

  • Intro to digital marketing assets
  • Effective strategies for Start-ups
  • Tips & Tricks

Omni-channel marketing (18:00-20:30, Dr. Dimitriadis, AUEB)

  • Connected retail and technology
  • How to transform the customer experience

6th day–Sunday 15 July

Digital prototyping (09:00-12:00, Dr. Stavrakis & Dr. Koutsampasis, Univ. of the Aegean @ former 1st High School, Ermoupolis, Syros)

  • UI/UX concepts with hands-on experience
  • Develop a medium fidelity prototype