1st day– Monday 9 July

I have an e-dea…  (09:30-12:30, Dr. Drossos, Univ. of the Aegean @ Athens Centre, Mets, Athens)

• Idea generation & screening
• Idea validation
• Building Habit-Forming e-Products: Getting Hooked…

Task: Getting ready for eBiz Design Sprint*

* eBiz Design Sprint = eBiz assignment that must be online delivered by the 5^th of August

2nd day – Tuesday 10 July

Start the Start-Up: A Legal guide (09:00-12:00, P. Kontogeorgou, ICT and Data Protection Legal Expert @ Athens Centre, Mets, Athens)

• E-business Law
• How to manage an IP portfolio
• Incorporate an Online Business
• Equity financing

3rd day– Wednesday 11 July (09:00-12:00, ATCOM @ 95 Aristotelous str. Acharnai, Athens)

Educational visit

• E-business transformation
• Building ‘Phygital’ experiences; when digital is incorporated into a physical, brick-and-mortar entity, to create an ecosystem across the 2 worlds

4th day– Friday 13 July

(Welcome Reception, 23:00 @ Ermoupolis, Syros)

• Light dinner

5th day– Saturday 14 July

Digital Marketing for Start-ups (09:00-12:00, Dr. Coursaris & Dr. Van Osch, MSU @ former 1^st High School, Ermoupolis, Syros)

• Intro to digital marketing assets
• Effective strategies for Start-ups
• Tips & Tricks

Omni-channel marketing (18:00-20:30, Dr. Dimitriadis, AUEB)

• Connected retail and technology
• How to transform the customer experience

6th day–Sunday 15 July

Digital prototyping (09:00-12:00, Dr. Stavrakis & Dr. Koutsampasis, Univ. of the Aegean @ former 1^st High School, Ermoupolis, Syros)

• UI/UX concepts with hands-on experience
• Develop a medium fidelity prototype