First Summer School in Electronic Business - eBiz2013
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Sunday 28/7/2013 |
Welcome Reception - Cocktail Party 19:00-22:00 (Drossos, Doukidis, Coursaris) |
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Monday 29/7/2013 |
1. Introduction to e-Business |
11:00-12:30 |
Introduction to e-business |
George Doukidis |
Lecture |
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12:30-12:45 |
Break |
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12:45-14:15 |
Critical Success Factors in E-Commerce |
George Doukidis |
Lecture |
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14:15-15:15 |
Lunch Break - Light Meal |
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15:15-16:45 |
Development of business plan for e-shop |
Irene Christopoulou, Thodoris Apostolatos |
Workshop |
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16:45-17:00 |
Break |
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17:00-17:45 |
"Brainstorming": From idea to implementation |
George Doukidis, Dimitris Drossos |
Workshop (work - business plan that will be presented at the 7th Session) |
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17:45-18:00 |
Break |
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18:00-18:45 |
Visitmolyvos.com |
Gabriela Vati |
Presenting the most beautiful Points of Interest in Molyvos. Collecting data for Day 6 assignment (MAR application) | ||
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Tuesday 30/7/2013 |
2. Workshop: Develop your own e-shop |
9:00-10:30 |
Design and usability of websites |
George Lekakos |
Lecture |
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10:30-10:45 |
Break |
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10:45-12:15 |
Improving the effectiveness of your web site |
George Lekakos |
Lecture |
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12:15-12:30 |
Break |
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12:30-13:15 |
Develop your own e-shop |
Dimitris Drossos Irene Christopoulou, Thodoris Apostolatos |
Practical exercises (software development using e-shop) |
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13:15-15:15 |
Lunch Break - Light Meal |
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15:15-16:45 |
Develop your own e-shop |
Dimitris Drossos Irene Christopoulou, Thodoris Apostolatos |
Practical exercises (software development using e-shop) |
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16:45-17:15 |
Break |
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17:15-18:30 |
«Think eBiz: Mentoring» |
Participants: G. Doukidis D. Drossos, G. Lekakos E. Mitrou S. Kokolakis, I. Christopoulou |
Session reflection - Criticism and feedback on new business ideas from participants |
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Wednesday 31/7/2013 |
3. Legal Framework - Security Transaction, Educational Trip |
09:00-10:00 |
Legal framework & Ethics |
Lilian Mitrou |
Lecture |
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10:00-10:15 |
Break |
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10:15-11:00 |
Security in electronic transactions |
Spyros Kokolakis |
Lecture |
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11:00-11:15 |
Lunch Break - Light Meal |
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11:15-19:00 |
Educational Field Trip |
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Educational Field Trip |
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Thursday 1/8/2013 |
4. Electronic Marketing |
9:00-10:30 |
Introduction to Electronic Marketing |
Constantinos Coursaris Wietske Van Osch |
Lecture |
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10:30-10:45 |
Break |
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10:45-12:15 |
Web analytics |
Eleanna Kafeza |
Lecture |
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12:15-12:30 |
Break |
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12:30-13:15 |
The future of Electronic Marketing |
Eleanna Kafeza |
Lecture |
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13:15-15:15 |
Lunch Break - Light Meal |
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15:15-16:45 |
Social media marketing |
Constantinos Coursaris Wietske Van Osch |
Lecture, case study |
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Friday 2/8/2013 |
5. Business Analytics |
9:00-10:30 |
Statistical and predictive analytics |
Dimitris Karlis |
Lecture |
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10:30-10:45 |
Break |
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10:45-12:15 |
Text mining & sentiment analysis |
Harris Papageorgiou |
Lecture |
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12:15-12:30 |
Break |
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12:30-13:15 |
Network Analytics meets Social Media |
Harris Papageorgiou |
Lecture |
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13:15-14:15 |
Lunch Break - Light Meal |
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14:15-15:00 |
Rapidminer and data analysis |
Manolis Maragoudakis |
Practical exercises (practicing with the software RapidMiner) |
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15:00-15:15 |
Break |
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15:15-16:30 |
Rapidminer and data analysis |
Manolis Maragoudakis |
Practical exercises (practicing with the software RapidMiner) |
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16:30-17:00 |
Break |
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17:00-18:30 |
Round table: Business Intelligence in the Online Environment |
Participants: D. Drossos, M. Maragoudakis, C. Papageorgiou, E. Kafeza, D. Karlis, C. Coursaris, V. Zeimpekis, Wietske Van Osch, I. Christopoulou |
Round table: Innovation, New Technologies and Digital Strategy |
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19:00 |
Coktail Party |
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Saturday 3/8/2013 |
6. Mobile Commerce |
9:00-10:30 |
Introduction to mobile commerce |
George Giaglis |
Lecture |
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10:30-10:45 |
Break |
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10:45-12:15 |
Mobile marketing |
Dimitris Drossos |
Lecture |
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12:15-12:30 |
Break |
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12:30-13:15 |
Design and development of Mobile Augmented Reality (MAR) applications on the mobile phone |
Manolis Maragoudakis, Thodoris Apostolatos |
Lecture |
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13:15-15:15 |
Lunch Break - Light Meal |
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15:15-16.45 |
Develop your own MAR application |
Manolis Maragoudakis, Thodoris Apostolatos |
Practical exercise |
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16:45-17:00 |
Break |
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17:00-17:45 |
e-Supply chain |
Vasilis Zeimpekis |
Lecture |
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17:45-18:30 |
«Think eBiz: Mentoring» |
Participants: G. Giaglis D. Drossos, V. Zejmpekis, I. Christopoulou |
Mentoring: Criticism and feedback on new e-business ideas from participants |
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Sunday 4/8/2013 |
7. Presentations - Awards |
11:00-11:45 |
Participants' Presentations: New, innovative ideas for e-business |
Moderator: George Giaglis, Commission: D.Drosos, M. Maragoudakis, V. Zeimpekis, I. Christopoulou, T. Apostolatos |
Participants' Presentations |
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11:45-12:00 |
Break |
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12:00-12:45 |
Participants' Presentations: New, innovative ideas for e-business |
Moderator: George Giaglis, Commission: D.Drosos, M. Maragoudakis, V. Zeimpekis, I. Christopoulou, T. Apostolatos |
Participants' Presentations |
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12:45-13:00 |
Break |
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13:00-13:45 |
Participants' Presentations: New, innovative ideas for e-business |
Moderator: George Giaglis, Commission: D.Drosos, M. Maragoudakis, V. Zeimpekis, I. Christopoulou, T. Apostolatos |
Participants' Presentations |
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13:45-19:30 |
Lunch Break - Light Meal |
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19:30-20:15 |
Award ceremony: The best digital entrepreneurship idea |
George Giaglis Vice Rector AUEB |
Awards for the best entrepreneurship ideas |
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20:15 |
‘Meze’ farewell dinner |
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eBiz 2013 Farewell Dinner |
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Monday 5/8/2013 |
Departures |
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The “University of the Aegean Summer Schools” are supported by the project «The University of the Aegean, the prominent and driving factor for the economic and social growth of the wide Aegean area» of the Operational Programme “Education and Lifelong Learning”, which is co-funded by European Union (European Social Fund) and National Resources.