Date

Topic

Lecturer

25 July

11:00

Business intelligence and web analytics

E. Kafeza (GR)
Assistant Professor at the Athens University of Economics and Business

12:30

Break

12:45

Viral marketing and social information diffusion

15:00

Break

15:30

Examples and applications

16:45

Break

17:00

Questions & Discussion

E. Kafeza (GR)
Assistant Professor at the Athens University of Economics and Business

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

21:00

Welcome Reception

26 July

11:00

eCommerce & Lead Generation Tactics (I)

K. Gezerlis (GR)
eBusiness Consultant

12:30

Break

12:45

eCommerce & Lead Generation Tactics (II)

15:00

Break

15:30

Going Global: Not all marketing is equal

G. Saliaris – Fasseas (GR)
President South Western Europe - World Markets at IPG Mediabrands

16:45

Break

17:00

Discussion, Questions & Comments

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

K. Gezerlis (GR)
eBusiness Consultant

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

27 July

11:00

Website Design (I)

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

12:30

Break

12:45

Website Design (II)

14:00

e-mail Μarketing (I)

K. Gezerlis (GR)
eBusiness Consultant

15:00

Break

15:30

e-mail Μarketing (II)

16:45

Break

17:00

Questions & Discussion

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

K. Gezerlis (GR)
eBusiness Consultant

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

28 July

11:00

Web startups (I)

Y. Charalabidis (GR)
Assistant Professor at University of the Aegean

12:30

Break

12:45

Web startups (II)

14:00

Critical success factors

15:00

Break

15:30

Business Plan

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

16:45

Break

17:00

Questions & Discussion

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

Y. Charalabidis (GR)
Assistant Professor at University of the Aegean

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

19:30

eBiz2014 Dinner

29 July

11:00

Introduction to digital advertising and Google Adwords

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

12:30

Break

 C. Coursaris  (U.S.A)
Assistant Professor at Michigan State University

12:45

How to reach new markets and increase ROI

C. Coursaris  (U.S.A)
Assistant Professor at Michigan State University

15:00

Break

15:30

Practical exercise using Adwords

16:45

Break

17:00

Questions & Discussion

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

C. Coursaris  (U.S.A)
Assistant Professor at Michigan State University

W. van Osch (U.S.A)
Assistant Professor at Michigan State University

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

30 July

11:00

Online brand reputation management (I)

W. van Osch (U.S.A)
Assistant Professor at Michigan State University

12:30

Break

12:45

Online brand reputation management (II)

14:00

Developing a multi-channel social media strategy (I)

15:00

Break

15:30

Developing a multi-channel social media strategy (II)

16:45

Break

17:00

Questions & Discussion

D. Drossos (GR)
Lecturer in e-Entrepreneurship University of the Aegean

C. Coursaris  (U.S.A)
Assistant Professor at Michigan State University

W. van Osch (U.S.A)
Assistant Professor at Michigan State University

T. Apostolatos (GR)
PhD Candidate, University of the Aegean

21:00

Meze farewell dinner

31 July

11:00

Product demand forecasting

V. Zeimpekis (GR)
Lecturer at University of the Aegean

11:45

Inventory management & stock control

12:30

Break

12:45

Storage & Warehousing

14:00

Hands on experience with a web-based ERP: designing a real-life scenario (I)

Κ. Mamassis (GR)
CEO - Megaventory Inc.

15:00

Break

15:30

Hands on experience with a web-based ERP: designing a real-life scenario (II)

16:45

Break

17:00

Questions & Discussion

D. Drossos (GR)

Lecturer in e-Entrepreneurship University of the Aegean

V. Zeimpekis (GR)
Lecturer at University of the Aegean

Κ. Mamassis (GR)
CEO - Megaventory Inc.