1st day– Tuesday 18 July

I have an e-dea…  (5 hours - D. Drossos – University of the Aegean)

• Idea generation & screening
• Idea validation
• Building Habit-Forming e-Products: Getting Hooked…
• How funding works and how to raise money for your startup

Task: Getting ready for eBiz Design Sprint*

* eBiz Design Sprint = web innovation competition for all eBiz participants!

2nd day – Wednesday 19 July

Intro to Interaction Design & User Experience (5 hours –D. Kalliampetsou, P. Koutsabasis, Μ. Stavrakis– University of the Aegean)

(lectures on UI/UX concepts with hands-on experience)

• Introduction (Branding, Interaction Design and User Experience)
• Design considerations for brand design: content, visual and interaction design
• Design processes: use scenarios, task analysis, information architecture, prototyping,
• Introduction to interactive prototyping (Justinmind or AxureRP),

Task: Design prototyping: Low fidelity paper prototypes.

3rd day– Thursday 20 July

Fun & Team Bonding Event

Visit to the Industrial Museum of Ermoupoli (a beautiful Museum with impressive exhibits from the Golden industrial age of Syros)

4th day– Friday 21 July

Intro to Interaction Design & User Experience (5 hours –D. Kalliampetsou, P. Koutsabasis, Μ. Stavrakis– University of the Aegean)

(lectures on UI/UX concepts with hands-on experience)

• Introduction to evaluation,
• Prototyping: High fidelity prototypes (Justinmind or AxureRP)

Task: Design prototyping: High fidelity prototypes, evaluation test bets: think-aloud, instrumental use.

5th day– Saturday 22 July

How to optimise my website for great results (5 hours - Vicky Dallas – 9αmlabs)

“How to make sure that my website traffic will not be lost?” CRO & on-site tools

• Platform selection
• Online Tools (1hrs)
• SEO implementation
• Customer identification
• Tips & Tricks for Exports (things to consider before going Global)

Task: Appocalypsis (Create, manage & monitor website widgets in 5') - Hotjar (All-in-one Analytics & Feedback) - Viral Loops (all-in-one viral marketing platform).

6th day– Sunday 23 July

Growth Hacking at its best (5 ώhoursρες – Theo Moulos - Growthrocks)

(“How to launch and get traffic?”)

• Betalist implementation & promotion
• Product hunt implementation & promotion
• Social media strategy
• Off-site content for website promotion
• Paid ads

Task: examples and hands-on experience with growthhacking platforms

7th day – Monday 24 July

Design Sprint Pitching & Awards